Business Tip or Opinion of the Day

Business Tip – Marketing – May 22/24

Marketing:  Online marketing is a different skill set than marketing of old. 

First let’s review the different types of marketing: 

9 different types of marketing 

  • Content marketing. ... 
  • Social media marketing. ... 
  • Influencer marketing. ... 
  • Search engine marketing. ... 
  • Email marketing. ... 
  • Public relations. ... 
  • Print marketing. ... 
  • Direct mail. 

taken from:  https://mailchimp.com/en-ca/resources/types-of-marketing/  

This website says there are 41 types of marketing: https://blog.hubspot.com/marketing/marketing-types  

This one says 19 types:  https://asana.com/resources/types-of-marketing  

40 Effective Strategies:  https://www.wix.com/blog/2021/06/types-of-marketing/  

After looking at these, you can see there are many different types or ways to market your business or brand. 

There are many downloadable eBooks, tools, free courses, paid courses and all other kinds of assistance to learn about how best to market your particular company. 

You can also hire specialists in this area and have either an in-house department or contract out a marketing consultant or company. 

The thing is figuring out what will work best for you. 

Put some research into what will work best for you and go for it! 

Have fun doing it.  Marketing should be fun, while captivating your audience. 

Questions to Ponder: 

Have you utilized marketing techniques in the past? 

How have they worked? 

Did you focus on the right ones for your type of business? 

Did you gain knowledge from an outside source or specialist? 

Have you taken an opportunity to learn about the different types or techniques of marketing? 

Would it be advantageous to learn them now? 

Take time to make a strategy for marketing and then follow through with it. 

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